$500 Burger Deluxe promotion
An expansion on the “$100 Burger,” a round-trip flight taken to have a burger and fly home (for about $100 in fuel), this promotion was a weekly drawing for a prize of $500 in prepaid credit cards. The goal was boost sales and promote registrations. Deliverables included a folded card that held the four cards for each winner, a press release, and a landing page with each week’s winners.
Ann Hammer 