The goal of this promotion was to promote flying, to partner with the flight debriefing app CloudAhoy, and to keep the audience coming back to the website. I was a member of the original brainstorm and helped plan and execute the promotion on the back end. I created the look and feel, built a landing page that contained the dynamic leaderboard, created several HTML emails, a press release, and 20 web banner ads. The competition between pilots led to increased traffic to our site, and unprecedented social sharing by fans and the competitors, even after the contest ended.
Ann Hammer 