Lightspeed Holiday Catalog
The 2014 Lightspeed Holiday Gift Guide was the first time Lightspeed had made a direct mail catalog. The goal was to sell more headsets for the holidays, but also to launch our new line of leather flight bags. I researched sizes and weights for mailing as cheaply as possible while avoiding using adhesive tabs to close the saddle-stitched catalog. (I solved it by creating a gatefold flap that was fugitive-glued shut for mailing.) I sketched out the layout, then directed a studio photo shoot that included the flight bag product shots and the cover photo. The bump in sales that year was enough that catalogs were sent to larger mailing lists for the following two years.
The 2016 Holiday Gift Guide featured a new flight bag design:
Ann Hammer 