Lightspeed product guide

product guide

This 20-page catalog of Lightspeed products and brand promise was produced in English, German, and Brazilian Portuguese for six years, updated almost every year. This catalog was distributed to dealers, given out at 5-10 trade shows per year, included in media kits and proposals, and available online. Thumbnails and sample pages here were from the 2018 (final) version — made before the new Lightspeed rebranding had been rolled out to the public.

I designed the original layout in 2013 and used it as a template for the following years. I directed the product and lifestyle photo shoots for most of the photography seen here. The cover design was used to create 8-foot pop-up backdrops for events. (Editing, simplicity, and conciseness were not strong points with the team at the time.)