Logo design

Logos for Lightspeed Aviation
I designed the Lightspeed Trade Up Program logo soon after I started at Lightspeed in 2012. Except for updating the colors in 2018 with the new brand colors, this logo has been in use ever since.

The Vortex Generator Team is a group of experienced pilots and voluntary brand advocates who are recruited into an exclusive group for focus groups, test flights with new products, group events, and sometimes lifestyle photo modeling! (A vortex generator is a piece of hardware that can be added to an airplane wing to improve performance. Wikipedia entry here)

The $500 Burger Deluxe promotion was a weekly drawing from all product registrations made over a five week period. More of my work for that promotion here.

I made this 20-year anniversary logo lockup in 2016, but it was only used on giveaways at AirVenture that year. Most print pieces made that year needed to be valid for years to come. Below are the initial comps I made (left 3 pages) and refinements based on team feedback (right page).