Nike Shox Museum

Nike Shox Museum

Page from Rapid Displays collateral featuring the Nike Shox Museum

This page from a piece by one of our vendors for the project, Rapid Displays, shows a better photo from the Shox Museum than any of us were able to get. The museum was a temporary installation in the rotunda of Prefontaine Hall on the Nike Campus in Beaverton. It featured early sketches and prototypes of the shoe, a video looping on a recessed TV (this was before flat-screens were affordable), the Nike goddess statue, molded plastic objects designed to look like the foam “springs” in the shoe soles — which were eventually produced for retail environments. Every fixture for the museum was custom made. All the visuals were designed by me and art directed by another Nike designer (no longer with the company).