On The Move Furniture brand identity
Identity kit for new company that was to sell high-end custom made furniture that could be folded, collapsed, or erected quickly for easy transport. The client had the logo designed with an online contest, so changes were needed to align with their vision for the brand. I was unable to dissuade them from keeping the tagline as part of the logo, so I did my best to make it look intentional. Their first deliverable was to be a media kit that they wanted to design themselves, so I prepared guidelines to help with that and urged them to build a website that contacts could visit and learn more.
Ann Hammer 