This mailer had two goals. The internal client needed to share regional resources for parents in the Central Oregon area, but also wanted to encourage Medicaid members to take their kids to the doctor. Because the section of 18-point text in several languages is required for Medicaid collateral, the design challenge was to create a hierarchy of messaging. This piece was the template for three other regional mailers for Oregon, and then each was translated into six languages.
Ann Hammer 