Integrated campaign targeting dealers and end users
Integrated campaign for B2B and B2C, 2010: I designed the original concept (found the photo on an old Kodak stock photo CD in storage) and worked with a writer to hone the tagline. I implemented the look and feel into Xerox branding for a fully integrated campaign across web and print collaterals. This campaign was implemented August 2010, credited for 30% increase in hardware sales in Q3 and Q4.
Ann Hammer 