At LendUS Mortgage, the marketing team made collaterals for LendUS and the three companies under the LendUS umbrella: RPM Mortgage, American Eagle Mortgage, and Palmetto Mortgage Group. A custom instance of Salesforce Marketing Cloud was built, and I worked with the contracted developer to create custom templates for each brand AND each loan officer. AMPscript was used to populate each single template for each individual loan officer with their headshot, contact info, social media links, the legal disclaimer for their company, and the company branding for one of the four companies.
Above are screenshots from test emails sent through Salesforce Marketing Cloud, showing the different branding specified from a single template.
Below are assorted screenshots from an end user journey. Instead of showing all 4 emails for each brand in the steps of this email journey (triggered via API by the closing of a purchase loan), I’ve included one for each template in the journey. For each email, the same image was used in each brand’s template in the header graphics. I designed the header graphics for all these possible emails and we used data extensions to link all the pieces together. These emails included the name and even the address of the property that the recipient purchased.
Ann Hammer 