Trade Up Event

This campaign expanded the Lightspeed Trade Up Program for a limited time. This was held in January with the goal of boosting sales in the slow season after the holidays — also a slow time for flying. The only print component made for this promotion was a downloadable PDF sign that dealers could print and hang in their shops. For this promotion I made an HTML letter to the dealers that detailed the campaign and the digital assets we provided for them, HTML emails to the newsletter mailing list, 20 web ads for our paid advertising and for dealers to use on their sites, and I modified the current Trade Up Program webpages for the promotion. I also made little web banners for each eligible product page that guided customers to the promo landing page.