I designed these paper treasure chest giveaways for the channel sales groups for Halloween day. Each kit contained a handful of chocolate gold coins, a logo eyepatch, and gold filler. The goal was to announce the extension of a sales SPIFF that had been offered in the month of October — with a pirate theme, of course! The budget for creating 5000 kits was only $15k, but even with printing, die cutting/scoring, assembly, glueing, stuffing, shipping, and the cost of the eyepatches and coins, the paper packaging brought the cost under $3 per kit with delivery.
The kit won a Graphic Design USA American Graphic Design Award in 2005.
Ann Hammer 