résumé

Skills and Expertise

  • Super User: Adobe Creative Suite — Photoshop, Illustrator, InDesign, Dreamweaver, Adobe XD, Acrobat Professional, Microsoft Office suite, Canva Pro, iMovie
  • Experienced user of WordPress, HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, SendGrid, MailChimp, iContact, Constant Contact, Meta Business Suite, HootSuite, G Suite/Mac iWork (Mac equivalent apps), SketchUp, Basecamp, Jira, Slack, Azure DevOps, WorkFront, SharePoint, FileZilla, Adobe After Effects
  • W3Schools certified for HTML5 and CSS3, deep knowledge about email client and spam filter standards, best practices for email deliverability, customer journeys, marketing automation, user testing, email and landing page prototyping
  • Print design, digital design, environment design, copy editing, inbound marketing strategy, print production, social media, video editing, user experience research, project management, marketing automation

EMPLOYMENT HISTORY

Contract Visual Designer
Creative Circle (remote)
June 19, 2023–present

Client: PacificSource Health Plans

  • Work closely with the marketing team to produce high-quality, creative designs for various channels, including digital marketing materials, website assets, product interfaces, social posts, presentations, and print design
  • Maintain and enhance the visual identity and brand guidelines to ensure consistency across all touchpoints
  • Effectively manage and organize a wide variety of assets to ensure proper usage by all stakeholders, evangelize for brand standards
  • Conceptualize and develop compelling visual narratives that communicate complex ideas and solutions effectively, following 508 accessibility standards
  • Stay up-to-date with industry trends, design tools, and emerging technologies
  • Gather and incorporate feedback from project managers, teammates, and users to iterate on design solutions continuously

Graphic/Web Designer
Realfinity.io, Miami FL (remote) — SaaS spin-off company of LendUS
May 1, 2022–January 20, 2023

  • Collaborated with the marketing team to create the SaaS branding, continuously updated the app UI and optimized the company website
  • Marketing and UX copywriting
  • Designed and produced materials for print and digital platforms, including sales presentation decks, web banners, print collaterals, emails, social media graphics, short videos, infographics, illustrations, and webpages
  • Managed and executed the social media strategy, reported on KPIs

Graphic/Web Designer
LendUS, Alamo CA (remote)
November 2020–April 30, 2022

  • Designed and produced materials for print, digital/web platforms, including advertisements, flyers, emails, social media graphics, and webpages, meeting company branding standards for 4 brands; advocated for high standards and brand identity in projects large and small
  • Marketing and UX copywriting
  • Worked with software development team to audit user experience, built prototypes for new features, created customer emails, performed UX testing
  • Major accomplishments include:
    • Created templates and emails for Salesforce Marketing Cloud Quick Sends, journeys, campaigns, and newsletters; completed Trailhead training courses to learn how to make and implement distributed marketing emails; worked with internal staff to troubleshoot; hounded contract implementation team to ensure fixes were made before and after launch; wrote a step-by-step guide to creating custom emails with an AMPscripted system; formed a team to update 99 emails with a new template two nights before launch.
    • Project-managed the bi-weekly newsletter that informed the company about all the digital and print collateral that the Marketing team had created to enable sales teams; brainstormed content; created imagery to go with each “story;” wrote or solicited text for stories; tested for delivery and accuracy.

Freelance Graphic Designer/Production Designer
Aquent Partners, Portland OR
April–November 2020

Clients: Lazarus Naturals, The Greenbrier Companies, RRD (aka RR Donnelley)

  • Design unique, conceptual work that provides creative solutions to clients’ needs
  • Mock up mobile-friendly marketing emails, put into Salesforce Pardot as HTML, test, manage distribution lists, create and implement engagement workflows and automation strategy, schedule sends (1–3 per week)
  • Create daily newsletters with timely industry news (5 per week)
  • Create email and landing page campaigns that showcase multimedia virtual tours of complex custom railcars (1–5 per week)
  • Design 3 print posters for an international education program
  • Digital marketing strategy consultation, keep current on emerging design, digital, UX, and ecommerce trends, identify opportunities to incorporate best practices and design thinking
  • Work from home: Respond quickly, adhere to confidentiality and business ethics, and effectively manage competing priorities

Senior Graphic Designer
Lightspeed Aviation, Lake Oswego OR
September 2012–December 2019

  • Leveraged consumer insights, GA, brand insights, and customer service department feedback to develop site architecture, user journeys, process flows, and all front-end development of the Lightspeed Aviation website
  • Worked collaboratively with marketing team to arrive at creative ways to achieve goals and solve UX problems (usability, taxonomy, conversion optimization, etc) in the brand look and feel
  • Advocated for brand standards, consistency, and good design in an engineering-focused company
  • Produced and art directed professional lifestyle and product photo shoots
  • Conceptualized and designed marketing materials comprising print and digital ads, collateral, newsletters, landing pages, POP and retail experience, trade show exhibits, retail packaging, illustrations, creative giveaways, and infographics
  • Created integrated campaigns implemented across paid advertising, marketing emails, forms, landing pages, social media, press releases, blog posts, and downloadable digital assets and co-op POS for dealers
  • Project management of 15-30 (typically) concurrent marketing projects
  • Created platform-specific images, motion graphics, and videos for social media, responded to end users within 18 hours, cultivated potential brand advocate relationships, coordinated with influencers, reported metrics, maintained content calendar, scheduled campaigns manually or via HootSuite or HubSpot
  • Interface design: designed icons for headset controller buttons and settings, contributed in product ID committees
  • Hired, managed and directed freelance designers
  • Copy editing and pinch-hit writing for marketing and user manuals
  • Major accomplishments include:
    • Designed five purpose-built leather flight bags: Provided instructions and drawings to the manufacturer; solicited feedback in pilot focus groups using prototypes and made changes to designs based on feedback; worked with bag maker directly to arrive at final products [2014-2016]
    • Updated the old website (built in 2010) to HTML5, replaced slow, outdated Javascript, completed the Moz SEO 101 course and implemented best practices that brought the site up to par with competitor sites [2015]
    • Created a committee of stakeholders to research necessary resources to replace the old website; armed the Director of Marketing with a presentation to secure budget for a complete site replacement [2016–2017]

Freelance Graphic Designer
Aquent Partners, Portland OR
September 1998–June 2001; also May–September 2012

Clients included Nike Brand ID (apparel), Lilly Miller, iChristian.com, Nike ACG, Nike Image Design (corporate), Xerox, Lightspeed Aviation

  • Developed intimate knowledge of client brands, products, messaging, target audience, and competitive brands
  • Responsible for all visual aspects of printed or digital projects, art directed studio photo shoots
  • Created layouts for print, packaging, web banners, advertising, catalogs, corporate presentations, promotional items, events, exhibits, signage, packaging, point of purchase
  • Created HTML emails, landing pages, interactive PDFs, animated GIFs, short videos
  • Wrote advertising and website copy, product flyers
  • Researched and designed concepts for corporate style guides

Senior Graphic Designer
Xerox Corporation, Wilsonville OR
June 2001–May 2012 

  • Conceptualized and produced compelling visual presentations in a variety of media to convey complex messages to a variety of B2B and B2C audiences
  • Presented design concepts and direction to clients
  • Worked directly with outside suppliers such as photographers, offset printers, fulfillment and mailing houses, promo item vendors, exhibit fabricators
  • Analyzed client requirements, established and ensured adherence to project timelines and budget constraints
  • Incorporated ideas and made revisions in response to feedback from other team members, clients, and corporate brand committee
  • Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases
  • Major accomplishments included:
    • Took the initiative to convince corporate marketing management to to provide assets as a download from the existing secure dealer portal, instead of burning CDs of ad materials and mailing them out every quarter to 5000+ resellers/dealers
    • Took full advantage of paid learning, enabling me to serve as the group’s resource for HTML, advanced features of PowerPoint, Acrobat Pro with forms, and Dreamweaver

Art Director
Woman’s Journal, Portland OR
1998–1999

  • Worked with Ad Director and Editor to lay out monthly newspaper, from dummies, ads, typesetting stories, galley proofs, to press checks
  • Created online edition each month
  • Maintained web editions and archives

EDUCATION

Bachelor of Art in Writing
Southern Oregon University, Ashland, Oregon
Emphasis in secondary education, English and fine arts

Personal Summary

  • Creative, talented and sensitive to client needs
  • Emphasis on effective conceptual design and communication goals; meticulous attention to detail
  • Strong communication skills
  • Intrinsically motivated, resourceful, taking particular pride in being prepared and completing projects on time and under budget
  • Enthusiastic team player who also works well independently — a natural leader
  • Able to collaborate, delegate, prioritize, and work efficiently under demanding and competing deadlines