résumé

Skills and Expertise

  • Super User: Adobe Creative Suite — Photoshop, Illustrator, InDesign, Dreamweaver, Adobe XD, Acrobat Professional, Microsoft Office suite, Canva Pro, iMovie
  • Experienced user of WordPress, HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, SendGrid, MailChimp, iContact, Constant Contact, Meta Business Suite, HootSuite, Google Drive, SketchUp, Basecamp, Jira, Slack, Azure DevOps, WorkFront, SharePoint, FileZilla, Adobe After Effects, Premiere Rush
  • W3Schools certified for HTML5 and CSS3, deep knowledge about email client and deliverability standards, user journeys, marketing automation, user testing, email and webpage prototyping
  • Print design, digital design, environment design, copy editing, inbound marketing strategy, print production, social media, video editing, user experience research, project management, marketing automation

EMPLOYMENT HISTORY

Graphic Designer III
PacificSource Health Plans, Springfield, OR (remote)
June 19, 2023–January 3, 2025: Contractor through Creative Circle agency
January 6–October 20, 2025: Regular employee

  • Worked closely with the marketing team to produce high-quality, compliant, 508 accessible, creative designs for various channels, including digital marketing webpages and assets, emails, social posts, presentations, videos, and print design
  • Adhered to the brand guidelines, visual identity, and brand voice to ensure consistency across all audience touchpoints and build trust in the brand
  • Incorporated feedback from project managers, teammates, internal clients, and users to iterate on design solutions continuously
  • Stayed up-to-date with industry trends, design tools, and emerging technologies

Graphic/Web Designer
Realfinity.io, Miami FL (remote) — SaaS spin-off company of LendUS
May 1, 2022–January 20, 2023

  • Collaborated with the marketing team to create the SaaS branding as a new startup
  • Continuously iterated the app UI and optimized the website
  • Wrote copy for social media, marketing, web, and app user experience
  • Designed and produced materials for print and digital platforms, including sales presentation decks, web banners, print collaterals, emails, social media graphics, short videos, infographics, and illustrations
  • Managed and executed the social media strategy, reported on KPIs

Graphic/Web Designer
LendUS, Alamo CA (remote)
November 2020–April 30, 2022

  • Designed and produced materials for print, digital/web platforms, including advertisements, flyers, emails, signage, social media graphics, and webpages for four brands
  • Collaborated with software developers and end user stakeholders to create and iterate prototype web portals (in Adobe XD) with current user experience principles applied, conducted UX research, performed user testing, and reported results
  • Instrumental in the MarCom team’s transition into Salesforce CRM and marketing automation
  • Marketing and UX copywriting
  • Advocated for high standards and brand identity in projects large and small

Freelance Graphic Designer/Production Designer
Aquent Partners, Portland OR (remote)
April–November 2020

Clients: Lazarus Naturals, The Greenbrier Companies, RRD (aka RR Donnelley), October Swimmer

  • Designed mobile-friendly HTML emails and templates in Klaviyo and Salesforce Pardot, tested, managed distribution lists, created and implemented customer journeys and automation strategy
  • Designed three print posters for an international education program
  • Researched, wrote, and designed marketing assets for a Salesforce app on the AppExchange

Senior Graphic Designer
Lightspeed Aviation, Lake Oswego OR
May 2012–September 2012: Contractor through Aquent Partners agency
September 2012–December 2019: Regular employee

  • Leveraged consumer insights, metrics, brand insights, and customer service department feedback to develop site architecture, user journeys, process workflows, and all front-end development/maintenance of e-commerce website (WordPress/WooCommerce)
  • Advocated for brand standards and consistency in an engineering-focused company
  • Produced, art directed, and retouched files for professional lifestyle and product photo shoots
  • Conceptualized and designed marketing materials comprising print and digital ads, collateral, newsletters, landing pages, POP and retail experience, trade show exhibits, retail packaging, illustrations, creative giveaways, and infographics
  • Created integrated campaigns implemented across paid advertising, marketing emails, forms, web content, social media, press releases, blog posts, digital assets, and co-op retail deliverables
  • Project management of 15-30 concurrent marketing projects
  • Organic social media management: Created platform-specific storytelling images, motion graphics, and videos, wrote captions, responded to end users within 18 hours, cultivated potential brand advocate relationships, coordinated with influencers for events and brand activations, reported metrics, maintained content calendar, scheduled campaigns with HootSuite, Facebook Business (now Meta Business), and eventually HubSpot CRM
  • Hired, managed and directed freelance designers
  • Designed, drew sewing patterns, and worked with a vendor to produce five purpose-built leather flight bags as a new product line

Senior Graphic Designer
Xerox Corporation, Wilsonville OR
January 2000–June 2001: Contractor through Aquent Partners agency
June 2001–May 2012: Regular employee

  • Conceptualized and produced compelling visual presentations in a variety of media to convey complex messages to a variety of B2B and B2C audiences
  • Presented design concepts and direction to clients
  • Worked directly with outside suppliers such as photographers, offset printers, fulfillment and mailing houses, promo item vendors, exhibit fabricators
  • Analyzed client requirements, established and ensured adherence to project timelines and budget constraints
  • Incorporated ideas and made revisions in response to feedback from other team members, clients, and corporate brand committee
  • Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases

    Freelance Graphic Designer
    Aquent Partners, Portland OR
    September 1998–December 1999

    Clients included Nike Brand ID (apparel), Lilly Miller, Nike ACG, Nike Image Design (corporate)

    • Developed intimate knowledge of client brands, products, messaging, target audience, and competitive brands
    • Responsible for all visual aspects of printed or digital projects, art directed studio photo shoots
    • Created layouts for print, packaging, web banners, advertising, catalogs, corporate presentations, promotional items, events, exhibits, signage, packaging, point of purchase
    • Created HTML emails, landing pages, interactive PDFs, animated GIFs, short videos
    • Wrote advertising and website copy, product flyers
    • Researched and designed concepts for corporate style guides

    Art Director
    Woman’s Journal, Portland OR
    1998–1999

    • Worked with Ad Director and Editor to lay out monthly newspaper—from dummies, typesetting stories, all ads, and galley proofs, to press checks
    • Created online edition each month
    • Maintained web editions and archives

    EDUCATION

    Bachelor of Art in English (Writing)
    Southern Oregon University, Ashland, Oregon
    Emphasis in secondary education and graphic design

    Personal Summary

    • Creative, talented and sensitive to client needs
    • Emphasis on effective conceptual design and communication goals; meticulous attention to detail
    • Strong communication skills
    • Intrinsically motivated, resourceful, taking particular pride in being prepared and completing projects on time and under budget
    • Enthusiastic team player who also works well independently — a natural leader
    • Able to collaborate, delegate, prioritize, and work efficiently under demanding and competing deadlines